Seven content strategies for mobile marketing
Mobile marketing is easy to integrate into your current marketing strategy because it is a straightforward adaptation of standard local marketing tactics that you are already familiar with to make them mobile-friendly.
We advise getting started with these seven tactics for mobile marketing!
1. A website that is suitable for mobile
Your other mobile marketing initiatives won’t be as successful without one. The best website for mobile friendliness is one that is responsive. It is easier for users to read your content, click buttons, and browse your website when it is responsive, as it can adjust to fit any kind of device.
If your website is not mobile-friendly, you are creating a bad user experience. For example, when someone discovers you on their smartphone from a local listing or social media post and visits your website, they are probably going to go and forget about your business.
To fully grasp the mobile user experience, you can test your website yourself or have a team member test it on a mobile device if you’re not sure if it’s already mobile-friendly. Alternatively, you can use Google’s mobile site tester, which will assess your website’s mobile compatibility for you after you enter the URL.
If your website isn’t mobile-friendly, speak with your web host or marketing partner to get it fixed. You may also point out that no matter what device you use, your performance will suffer if your website isn’t mobile-friendly because Google indexes mobile sites first.
2. Mobile-based search engine marketing
Just as you can make your website mobile-friendly, you can also make your search engine marketing efforts mobile-friendly. You should make sure your PPC ads show up in the results of people’s mobile searches, as 55% of people conduct business-related searches on these devices.
You can also use the ad extensions that are available for mobile devices. On the Google Search platform, we can also opt to view Call Ads, which are limited to phones and the majority of tablets with call capabilities. Together with call ads, you can also attach Call Extensions to any other type of text ad to boost the likelihood that your business number will appear.
Shortening your ad copy and experimenting with call-based ad strategies will improve the mobile experience for your target audience when they use those search engines.
3. local directories
Local companies who want to increase their mobile presence should give Google My Business and other free listing services some serious thought. This is a result of people using local listings to locate your small business when they are on the go and taking out their smartphones from their back pockets.
Keeping your business name and information up to date on mobile-friendly directories such as Yelp, Bing, and Facebook is critical if you want to see an increase in business from mobile users. Mobile users will be more likely to contact you if you have correct information about your company, including your name, address, website, hours, and other contact details.
4. Marketing on social media
Both paid and organic social media advertising are successful mobile marketing techniques since most users only browse through their feeds on mobile devices. In actuality, mobile devices accounted for 83% of all social media visits in 2019.
A Facebook and Instagram presence is something you can and should do as part of your social media marketing plan. incorporate strategies from Tik Tok, Waze, LinkedIn, and Snapchat Advertising as well!
When implementing mobile social media strategies, consider posting engaging content with visually stimulating graphics or videos. By optimising your posts for mobile devices and increasing engagement, you can publish more succinct yet impactful content.
5. Email marketing
despite the impression that it appears to be. In actuality, the reverse is true—mobile devices account for 68% of email campaign opens.
This means that you should create mobile-friendly email marketing campaigns because most of your emails will be viewed on mobile devices.
To maximize screen real estate, you should not only minimise your email copy but also take into account other email elements such as call-to-action buttons, subject lines, and pre-header text for previews. In this manner, you can utilize mobile email marketing to greet new customers, promote deals or discounts, and instruct current customers on how to remember your business.
6. Choosing a location
Global positioning systems (GPS) or radio frequency identification (RFID) are used for targeting in geofencing marketing strategies.
With geofencing, you can create a perimeter around a given area or a subset of an area, such as a city, state, region, nation, or zip code. Following that, it will keep an eye on mobile devices coming into and going out of that area in order to show ads to people entering.
With geofencing, you can easily reach customers on the go based on a location close to your business, a business that complements it, or even a business that is your competitor’s! Then, on their mobile devices, your advertisement would show up in apps, enticing them to visit your business or take advantage of a deal.
7. SMS marketing is the practice of sending text messages to your clients or potential clients.
An SMS campaign is the best way to send a text message to a customer directly when it comes to mobile marketing. Additionally, since consumers are more likely to subscribe to text messages from companies they respect.
Actually, 64% of consumers think that companies that text them respect their time, are progressive, and that they would suggest them to others. As a result, urge your customers to subscribe to your business’s frequent text marketing.
With SMS marketing, you can inform prospective clients about new offers, updates, and links. This can advance your audience through the buyer’s journey and get them closer to choosing to take a significant action, like making a reservation or purchase, in addition to helping them remember you.
