11 New techniques to email marketing for your website
An email list is a blogger’s most valuable resource. One of the greatest ways to engage your audience, increase engagement, and draw more readers to your site is to progressively grow your list through organic means and send out pertinent email marketing offerings.
Bloggers are 13 times more likely to see a favorable return on investment from their efforts than non-bloggers. Success is rarely the result of luck. The benefits that content marketing can have on your brand are multiplied when you effectively combine blogging with email marketing. These are eleven fresh approaches to email marketing for your website.
1. Produce content that promotes conversations
If you want your readers to become more loyal and involved in your writing, you need to do more for them. Produce high-quality material not only to highlight your skills but also to expand your audience and raise brand awareness. Additionally, blogging helps with SEO, which promotes online visibility and authority building.
You can achieve this by making your writing engaging and pertinent to your audience. Always aim to give your readers something fresh and engaging to get them talking; use keyword research and their input into the process of coming up with ideas for new content. Try to tell a story in a conversational tone in all of your work.
Consider visual tools that aid readers in swiftly processing information, such as infographics. Share case studies, how-to articles, podcasts, quick yet useful lessons, and videos to mix up your material.
Keep in mind that traffic isn’t free; you have to pay for it either with cash through advertising or with your time and imagination. Activate your creative mind and cut out all the unnecessary details!
2. Teach others to access and examine your emails
To increase your readership on your business blog, even if you aren’t making any sales, you need to have an email marketing plan. According to Quicksprout, email subscribers are 3.9 times more likely to share blog content on social media. You can have almost intimate communication with your audience through emails. Additionally, since smartphones are so common, people can access their mailbox from anywhere, so make the most of it!
Teaching recipients to open and read your emails is a necessary skill for any successful marketer. Sending them stuff that they are aware of as important, engaging, and relevant is how you achieve it.
For this reason, combining email campaigns with blog material is a terrific idea. Send your email list a notice whenever you publish a new blog post. You can schedule your new blog entries to go up at the times you’ve calculated will have the greatest reach by using an email marketing platform to distribute them automatically.
Sending a one- or two-sentence email teaser about your post to your list is another method of sharing blog content. To make it easier for people to go through and read the complete content, provide a link to the blog post on your website.
3. Improve your forms for opt-in.
To get more people to join up for your email list, you need an attractive opt-in form. It’s important to consider additional factors that impact your reader’s experience in addition to appearances.
A catchy headline, an understandable description outlining the advantages of signing up, and an enticing call to action should all be present on the opt-in form. The most crucial requirement is that the opt-in form be inconspicuously integrated into the user’s experience. It’s all about timing!
Your viewers will become disinterested if you just toss the form at them as soon as they visit your website. Make use of deliberate timing to entice your audience to subscribe. Recall that there are numerous approaches to gradually expand your email marketing list.
4. Create curated experiences using content
Remember that you need a unique subject line when you create material for your blog posts in order to get plenty of traffic. You must offer your readers a reason to open your email because there are hundreds of other emails vying for their attention in their inbox. Impersonal emails won’t get the desired outcomes.
Use language that you would use to communicate with friends in your email, and concentrate on developing relationships. Make use of the terms “you” and “me” in the text. You can invite your email subscribers to join you on your blog as you get to know them better.
5. Utilize email marketing to increase traffic
You can instantly communicate with a large number of individuals via email. When used properly, you can drive a lot of traffic to your blog from your email signature.
Include a call-to-action encouraging people to visit your blog in your email signature. Give visitors a quick overview of your blog’s purpose and the advantages they can anticipate from reading it in order to motivate them to take action.
6. Spread up your emails
It’s critical to divide up your email list into focused categories and then target those groups with newsletters and blog posts that are most likely to be viewed.
If you are a blogger covering a variety of subjects, you may use simple email analytics to start gathering information on what specific visitors are most interested in. You can use that information to guide the type of content you deliver to each category and possibly even to guide your future writing.
7. Point out the rules for mobile
Building a strong brand identity is crucial for attracting devoted readers. To ensure that visitors don’t miss the connection between your website and your marketing messaging, take your time creating a stunning email template that complements your website and overall brand identity.
It isn’t enough to just copy the logo into your email and call it a day, though; for a flawless brand experience, everything must be coordinated. The blog post and email copy should have consistent color schemes, layouts, and writing styles.
When creating an email, keep in mind that it will appear differently on different devices, so it’s a good idea to see how your message will appear across a range of browsers and devices. Sending your email before you’ve seen how it will appear will prevent some readers from seeing it as a disorganized mess. That will create a negative image that could harm your brand’s reputation in the long run (and cost you subscribers in the process).
8. Implement concise calls to action
You have to ask if you want someone to click over to the blog post. For this reason, it is imperative that the call-to-action in your email is both clear and appealing. Asking readers to peruse your blog can make a big difference in reaction and interaction. Include a single, powerful call to action (CTA) in your email that takes subscribers straight to your most current content to make it as easy as possible for them to take the action you’re asking them to.
9. Give your newsletters eye-catching graphics
You may be surprised to learn that blog posts with photographs receive 94% more views.
Use image-driven emails to entice visitors to click on to your company blog. You should also include a clickable link or button encouraging recipients to read the whole article in your email campaigns or newsletters, along with succinct summaries of the articles.
Having said that, be careful not to overwhelm your readers with newsletters. Honor their time; they are also quite busy. It’s preferable to keep an eye on your open and click-through rates to make sure they’re rising as your audience expands rather than falling as a result of list weariness. Next, make the most of that data to refine your plan and choose the best times and frequencies for newsletter distribution.
10. Make a sequence of welcomes
Compile a list of the most insightful lessons and responses to the most common queries from your readers. Your email welcome series ought to include all of those blog entries. You may provide your most important content to every new reader who discovers you in the sequence and frequency of your choice with an automatic welcome series.
To encourage readers to visit your site, including a variety of backlinks to your core blog material in these automatic emails. Remember to segment your welcome series depending on the topics you already know your readers are interested in. Your welcome series, like any email, should be focused on providing value to the readers.
A welcome series’ primary goal is to pique the interest of those who are unsure about your company and win them over as fans. It has been demonstrated that welcome emails enhance long-term brand engagement by 33% and receive four times as many opens and five times as many clicks as standard emails. This is a great opportunity for you as a blogger to establish a rapport with your readers.
11. Remember to include a footer
Make sure there is some kind of opt-in offer in the footer of each blog post you write! It’s an excellent method for expanding your email list. You might invite readers to subscribe to your blog for free updates or to your weekly newsletter for pertinent content.
Build and wrap up
It’s obvious that integrating social media with email marketing offers a ton of opportunities. By using these strategies, you can expand your email list and write effective emails that will increase blog traffic and convert subscribers into devoted readers and lifelong supporters.
If you haven’t already, mail marketing is a great way to expand your blog’s readership and strengthen your relationship with them.
