PPC Marketing’s Top 18 Platforms

Let’s look at some of the most well-liked PPC platforms you should take into consideration now that we’ve covered the key points.

1. Google Ads

With a 28% market share, Google Ads (formerly Google AdWords) is the largest PPC platform globally.

At the world’s largest search network and an equally powerful advertising network, they make it simple for advertisers to identify and target new consumers.

Placements:-

Google Ads are mostly displayed on Google AdSense websites, YouTube, and search (i.e., targeted search queries on Google) (as well as other Search Partner networks).

Mobile:-

Moreover, Google Ads provides mobile-specific campaigns so you can target consumers on tablets and smartphones.

Ad formats:-

Advertisers using Google Ads can select from a variety of ad formats for their campaigns. It provides a large range of ad formats, including photos, video, text-based search advertisements for pertinent keywords, app install ads, and more.

Pricing:-

Numerous variables, including your sector, the kind of advertisements you’re running, and other considerations, affect Google AdWords pricing. While search advertisements often have an average cost per click (CPC) of $2 to $4, display network ads typically have an average CPC of $1.

2. Microsoft Ads

Bing Ads by Microsoft remains one of the most widely used platforms, particularly in certain market niches. Bing, for instance, is more frequently used by individuals over 50 for online searches, which makes it a compelling choice for targeting those particular audiences.

Placements:-

Microsoft Ads can be found on the Search Partner Network, Yahoo (which was formerly a different advertiser platform), and the Bing platform.

Mobile:-

Additionally, Microsoft Ads provides mobile-specific campaigns so you can target visitors on tablets and smartphones.

Ad formats:-

Similar to Google AdWords, Microsoft advertisements gives marketers a variety of ad formats to pick from, including dynamic search advertisements, picture and video ads, app ads, and more.

Pricing:-

The cost per click (CPC) for Bing Ads is $1.54 in all industries. Certain industries—like Careers & Employment or Apparel & Accessories—tend to be somewhat more affordable than this, while others tend to be significantly more expensive. Real estate, home improvement & repair, and education are the three businesses with the highest cost per click on Bing Ads.

3. Facebook Ads

Facebook Ads, the PPC platform powering the most popular social networking site in the world, are still a great option for marketers. They reported around $115 billion in total advertising income in 2021, demonstrating their continued popularity with sponsors.

Placements:-

You can run advertisements on Facebook using Facebook Ads on Facebook Marketplace, Facebook News Feed, Facebook Groups, and Messenger inboxes. The possible spots are determined by the objective of your Facebook Ads campaign.

Mobile:-

Facebook additionally allows you to target particular devices (like mobile devices). This can be accomplished through the “Detailed Targeting” option in the ad settings.

Ad formats:-

There are numerous forms available for Facebook advertisements, including lead ads, picture ads, video ads, carousel ads, Instant Experience advertisements, and more.

Pricing:-

Facebook advertising are less expensive than those on other social media networks (like LinkedIn, Instagram, or YouTube, for example) because of their $0.94 average cost per click.

4. Instagram Ads

Instagram Ads are a fantastic approach to expand your brand’s reach, interact with new consumers, and increase sales. With an estimated 1.44 billion users, Instagram is a vital tool for many marketers, especially those in specialty markets (like fashion, fitness, or lifestyle), albeit it’s not the only one.

Placements:-

Instagram Stories and the Instagram News Feed are where Instagram ads are mostly displayed as sponsored posts. Advertisements are another way to promote content on IGTV.

Mobile:-

Instagram Ads may be set up to target particular devices, like tablets or mobile phones, just like Facebook Ads.

Ad formats:-

There are several forms available for Instagram advertisements, such as photo, video, carousel, and narrative ads.

Pricing:-

Recent data shows that the average cost of an Instagram ad is between $0.40 and $0.90 for each engagement (like, comment, or click). Moreover, Instagram Ads have an average cost per click (CPC) of $0.95 to $0.5.

5. Youtube Ads

Marketers should think about using YouTube Ads as a reliable advertising channel because they have a large audience that they can reach. For example, around 368.7 million people between the ages of 18 and 24 regularly use YouTube.

Placements:-

YouTube ads can be placed in-feed, outstream, bumper, in-stream (skippable or non-skippable), and masthead, among other places.

Mobile:-

You may target users with YouTube Ads on their tablets or smartphones because they are mobile-friendly.

Ad formats:-

A variety of YouTube ad formats are available for use, including overlay (which show up on top of YouTube videos), bumper, and video discovery advertising.

Pricing:-

Reaching 100,000 views on YouTube typically costs around $2,000, with the average cost per view being between $0.010 and $0.030.

6. Pinterest

If you’re in the correct niche, Pinterest Ads can be a fantastic option, even though they’re not as popular as ads on other platforms. There are about 431 million active users on the network, with women making up the majority.

Placements:-

With Pinterest adverts, you may display your adverts while users browse Pinterest, as related Pins, or in organic search results.

Mobile:-

You may target individuals with Pinterest Ads on their tablets or smartphones because they are mobile-friendly.

Ad formats:-

A variety of ad styles are available on Pinterest, including conventional, carousel, video, shopping, and app install advertisements.

Pricing:-

The cost of Pinterest Ads is heavily influenced by your objective. To increase engagement, for example, you should budget between $0.10 and $1.50 per click. You should budget between $2 and $5 for every thousand impressions in order to increase brand recognition. You should pay between $0.10 and $1.50 per click to get high-quality traffic to your website.

7. Twitter Ads

If you want to directly and swiftly contact your target audience, Twitter Ads are a wonderful option. With 450 million active users globally, Twitter is a great option, particularly for certain industries (including journalism, B2B, and technology).

Placements:-

Twitter Ads can be found in feeds, promoted accounts, the “Who to Follow” section, and search results.

Mobile:-

You can target individuals with mobile-specific adverts on Twitter by using their smartphones or tablets.

Ad formats:-

There are various formats available for Twitter Ads, including text, image, video, carousel, Live, and “Moment” ads that let you display a selection of Tweets that you want to promote.

Pricing:-

Twitter Ads have a median cost per click (CPC) of approximately $0.33, however this might change according on your audience, the kind of ad you’re creating, and your industry.

8. LinkedIn Ads

Reaching professionals and decision-makers with LinkedIn Ads is highly recommended. With an approximate user base of 875 million, LinkedIn is a highly recommended network, particularly for business-to-business internet advertising.

Placements:-

LinkedIn Ads show up in the home feeds of the people your campaigns are aimed at.

Mobile:-

LinkedIn Ads display on the majority of mobile devices.

Ad formats:-

Many ad styles are available on the site, such as text, dynamic, single-image, carousel, video, and sponsored message ads.

Pricing:-

Because LinkedIn’s average cost per click (CPC) is higher than other digital advertising platforms, it is a more expensive option. Reaching decision-makers and high-level professionals, however, is worthwhile.

9. Amazon Ads

Since Amazon Ads is undoubtedly among the greatest ways to target eCommerce customers on the platform, its popularity has increased over the last several years.

Placements:-

Advertisements from Amazon can appear on Twitch, the Amazon home page, product detail pages, search results, and third-party websites and applications from certain marketplaces.

Mobile:-

Amazon Ads might be a great option if you want to reach customers on mobile devices.

Ad formats:-

There are various forms available for Amazon commercials, including video commercials, sponsored product ads, and product display ads.

Pricing:-

Based on statistics from 2022, the average cost-per-click (CPC) for Amazon Ads in the United States is $0.89.

10. Snapchat for Business

Even while Snapchat isn’t as popular as it once was, it’s still a great option for marketers trying to connect with younger consumers.

Placements:-

Snapchat advertisements can appear in users’ Stories and Snaps, as well as in the Discover area.

Mobile:-

Snapchat enables you to target users of smartphones and tablets because it was designed particularly for mobile devices.

Ad formats:-

There are various forms available for Snapchat commercials, including sponsored lenses, filters, geo-filters with branding, and video commercials.

Pricing:-

Like other advertisements, Snapchat advertisements have an average cost per thousand impressions of $2.95, however the exact cost is contingent upon your audience, targeting, and content. The best way to create a successful plan for your advertisements is to speak with a Snapchat marketer.

11. Reddit

Reaching a highly engaged audience with Reddit is a great idea; the social network is expected to have 1.5–1.6 billion visits on a regular basis in 2022.

Placements:-

SubReddits, which resemble specialized sub-threads in conventional internet forums, are where Reddit advertising can be found.

Mobile:-

The answer is that mobile viewers can see Reddit ads.

Ad formats:-

Three primary ad formats are available on the platform: carousels, videos, and promoted posts.

Pricing:-

Reddit has an average cost per click (CPC) of $0.44, which is less than most other platforms.

12. Twitch Ads

With an estimated 140 million members, Twitch is an Amazon-owned live-streaming video platform. It offers a fantastic chance for players, gaming firms, and any other brand wishing to market to younger consumers with relevant goods and services.

Placements:-

Twitch Ads can show up in channels, videos, streams, and the homepage. It’s crucial to remember that Twitch advertisements don’t obstruct streamers or their content.

Mobile:-

You can make and target advertising on Twitch for users who access the platform using a mobile device.

Ad formats:-

Carousel advertisements, picture ads, and video ads are a few of the primary ad formats that are offered on Twitch.

Pricing:-

The typical cost of running advertising on Twitch is not well-documented. Twitch Ads, like other platforms, rely on the kind of campaign you run as well as your audience and targeting.

13. Taboola

Taboola is a pay-per-click network that facilitates reaching audiences online. The company claims that they can assist you in reaching over 500 million users on a daily basis.

Placements:-

Websites or blogs that have the Taboola content recommendation widget installed are shown Taboola advertisements. Ads can be seen at the top, bottom, or side of the blog page, or they can appear within the blog post itself.

Mobile:-

Taboola’s Native Advertising solution enables PPC advertisers to target their adverts on mobile devices.

Ad formats:-

Taboola specializes in various image ad formats (banners, for instance).

Pricing:-

Many factors can determine how much you pay for a single click on Taboola, however according to some sources, the average cost per click (CPC) can be as low as $0.02 to $0.05.

14. Outbrain

With the use of native advertising, Outbrain is a platform that recommends visual content and helps you reach a larger audience.

Placements:-

When the Outbrain content recommendation widget is implemented on a website or blog, Outbrain advertisements are displayed there.

Mobile:-

With Outbrain Native Ads, mobile devices can be the target audience for Outbrain Ads.

Ad formats:-

Ad formats used by Outbrain include native advertisements and banners.

Pricing:-

The cost per click on Outbrain varies based on your sector and ad targeting, but generally speaking, you should budget between $0.10 and $1.5.

15. AdRoll

AdRoll is an additional digital advertising platform that lets you make advertisements and have them appear on websites that are a part of their network.

Placements:-

AdRoll Ads appear in emails, on Facebook, Instagram, apps, and websites and blogs that have the AdRoll content suggestion widget installed.

Mobile:-

AdRoll offers mobile ad targeting, just as other PPC networks that are comparable to it.

Ad formats:-

There are many different forms for AdRoll advertisements, such as native and dynamic banners.

Pricing:-

Depending on their objectives, AdRoll suggests several advertising budget ranges to its users. For example, you should budget between $55 and $110 a day if your goal is to get between 10,000 and 25,000 visitors to your website.

16. RevContent

RevContent is a programmatic advertising platform that uses tailored adverts to let you reach users who are specifically targeted online.

Placements:-

In order to increase the likelihood that your advertisement will be shown when potential clients are ready to buy, RevAds guarantees to utilize an AI/machine learning system to determine the ideal location and time for your adverts.

Mobile:-

Targeting desktop and mobile visitors is also possible with RevContent thanks to their audience targeting technology.

Ad formats:-

Typically, native advertisements that complement the content of the website are used to display RevContent Ads.

Pricing:-

The cost of RevContent varies according to your audience and targeting.

17. Apple Search Ads

Apple provides a platform called Apple Search Ads for PPC advertisers looking to reach specific users through their App Store.

Placements:-

The App Store displays Apple Search advertisements.

Mobile:-

You are free to use our PPC platform to reach users that are on mobile devices.

Ad formats:-

In the App Store, Apple Search Ads take the form of text and image ads.

Pricing:-

Apple Search Ads have an average cost per tap (CPT) of $0.84.

18. Spotify Ads

With Spotify Ads, you can reach millions of Spotify users with audio advertising.

Placements:-

Members who do not have a paid Spotify subscription can still listen to Spotify ads.

Mobile:-

Spotify Ads can be used to connect with both desktop and mobile consumers.

Ad formats:-

Spotify offers a variety of ad forms, including podcasts, videos, audio, and customized experiences.

Pricing:-

For Spotify Ads, the typical cost per 1,000 impressions is often in the $10 to $25 range.