Engage Audiences via Desktop Connection
By including display advertising on desktop computers, you can expand your audience.
What is Desktop Advertising?
Display advertising, sometimes referred to as display marketing, is the practice of promoting goods or services to website users on a particular network by means of pictures or videos. Static, text-based advertisements that are intended to entice viewers to click and be taken to a landing page are frequently found in web banners. Display marketing is a powerful tool for increasing online sales, increasing foot traffic in-store, and raising brand awareness.
Connect with Accuracy
Use Blueprints technology to precisely analyze user visiting patterns and hyper-target users within particular audience segments. Our geofencing display advertising technology supports the following targeting options:
Location Targeting
- How summer travel is going, as measured by daily foot traffic at hotels and airports
- Brand and coastal city differences in casino patronage
Audience Targeting
- Target customers who spent a certain amount of time at a particular brand, category, or location.
- This strategy, called behavioral targeting, entails focussing on audience categories like business travelers and pet lovers that exhibit comparable behavioral patterns associated with your offerings.
Benefits Of Mobile Advertising
By examining their actual visitation habits, use the accuracy of Blueprints technology to establish connections with users who fall into specific audience segments. Our geofencing display advertising technology supports the following targeting options:
To boost online or in-person conversions, use pertinent messaging to target a demographic that has visited your facilities.
Use the desktop as an additional channel to stay in touch with clients and keep them informed throughout the buying process.
For a greater conversion rate, reach customers when they’re not on the go.
Reporting & Insights
The effectiveness of mobile ads can also be evaluated by foot traffic attribution or purchase lift, and the outcomes of mobile ads should be examined. This can help you discover more about your target market by revealing which audience segments and advertising strategies yield the best value.
Observations
Click-Through Rate (CTR) and Clicks
Observations
Click-Through Rate (CTR) and Clicks