What Is Programmatic Display Advertising?
Programmatic Display is an automated form of purchasing display inventory that cuts out the manual work and makes it possible to dedicate more time to analysis and strategic optimizations. This is taken a step further by Real-Time Bidding (RTB), which is bidding on individual impressions based on how valuable they are to you. Instead of paying a flat Cost per 1000 Impressions (CPM), you pay a dynamic CPM that allows you to save money and focus on the individual users who are most likely to convert. See all of the programmatic solutions our team can provide.
1. Geo Fencing
Target your audience on their smartphones at certain buildings, parks, events, or locations with our state-of-the-art technology.
3. Conversion Zone Tracking
With Conversion Zone Tracking, we can determine the people who saw your ads and then in fact came back to your store.
5. Site Retargeting
Your best customers are those who already expressed an interest. Our site retargeting is unparalleled to others.
7. Search Retargeting
Similar to Google Adwords & Bing, we can target people around the web based on their actual search terms.
9. CRM Retargeting
Have a list of emails or physical address? We can upload to our system and target that list via mobile, desktop, and tablet.
2. Keyword Contextual Targeting
We have access to over 350 categories relevant to your audience and can target keywords that show up websites in those categories.
4. Programmatic Video
Video is now just as powerful as static Ads. We can layer video onto practically all of our programmatic solutions.
6. Event Targeting
Event targeting allows you to target people at certain times in very specific locations (conference, sporting events, parks, buildings).
8. Demographic Targeting
Target your ideal demographic audience based on ethnicity, gender, income and other critical profiles.