A finance company wanted to target consumers who showed interest in their financing schemes. The dealership hoped to capture more market share from their competitors and ultimately increase customer base. They enlisted the help of Big Line Data Systems to target consumers at competitor locations.
The Big Line Data System’s Team developed a comprehensive strategy of geo-optimization. Our team built geo-fences around competitor locations specified by the car dealership. With quick learning from campaign launch, our team and multivariate algorithms optimized keywords and blacklisted specific domains to more precisely target consumers.
Through multiple tactics and optimizations, our team achieved a CTR of 0.17%, exceeding the industry average of 0.1%. Moreover, our unique reporting capabilities allowed us to track and determine that 63 people came from our client’s competitor locations into their store. The campaign far exceeded our client’s expectations.