What is Digital Marketing | And Its Role in the Pandemic

What is Digital Marketing?

Digital marketing is a strategy for attaining corporate goals by leveraging digital media to promote a company’s products or services. The term has exploded in popularity in recent years, and it is now one of the most widely used terms in both small and large businesses.

How Does Digital Marketing Work?

Any marketing campaign that makes use of an electronic device or the internet is referred to as digital marketing. To interact with present and potential customers, businesses use digital platforms such as search engines, social media, email, and other websites.

How Digital Marketing Can Help Your Local Business Grow:

When a small business initially opens its doors, it’s common for the focus to be on how to attract the first clients through the door. Print ads, coupon mailers, and even outdoor advertising are examples of traditional advertising methods. Businesses may feel that because they provide an excellent product or service, customers would find their way to them eventually. While this strategy may generate some cash, there is a better and more convenient way to do it.Small firms should consider the global marketplace of prospects online and how combining traditional and digital marketing efforts might help them. Digital channels should not be overlooked by any small business, regardless of how young it is, as a means of generating leads and converting curiosity into customers. Let’s take a look at the advantages of digital marketing and how you can use online platforms to help your company expand.

Benefits of Digital Marketing

1) Local Customers:
While increased local awareness is vital, particularly if your business relies on local customers, one of the most important benefits of digital marketing is its global reach. Local SEO and local web advertising can be effective and low-cost strategies for local businesses looking to attract more converting customers to their doors. Local web advertising, when compared to other forms of local advertising, can be more cost-effective. You can sometimes reach an entire neighbourhood in less time than it takes to put out the posters.

2)Digital Marketing Increases Results Of Offline Marketing Mathods:
TV, radio, telemarketing, billboards, and other offline marketing tactics all benefit from the use of digital marketing. It can help them get better outcomes if you enhance your online presence so that your target audience can quickly find you after hearing about you from an offline source.
Easy-to-remember brand names, catchphrases, and hashtags, for example, are a means to find you again online when you’re airing tv and radio advertising. By optimising your SEO using those campaign criteria, you can ensure that your website and social media accounts are readily found when your clients are looking for you.These offline-to-online actions can be tracked to increase conversion rates on your target websites and landing pages.Because most offline advertisements are more local to respond to local demands, combining local online ads with local offline marketing might provide more results.

3) Cost Affective:
Digital marketing is a low-cost marketing strategy. Using digital marketing tactics to advertise your company, whether local, worldwide, small, or huge, is a cost-effective way to expand your company.You may reduce the overall cost of your digital campaign by optimising it as each outcome is measured.Even the tiniest firms can utilise highly focused techniques to begin growing their business and competing with larger enterprises whose ad campaigns may be larger than their own.
Digital marketing’s results are what make it cost-effective. Some tactics, such as search engine optimization (SEO), social media, and content marketing, are even free to begin.
Not every type of online marketing is appropriate for every company. Other approaches are more expensive than others, but digital marketing can provide adequate answers for each firm.Online marketing, on the whole, provides a better return on investment. Online marketing, on the whole, provides a better return on investment.

For example,  “a medium-sized business wants to create a local campaign to promote its new site, but its competition appears to have completely saturated the local market with traditional media. Even on a shoestring budget, they may target the nearest and most relevant customers to be active locally, yet digitally, to grow sales at a cheaper cost than their competitors”.

4) Increased Engagement:
Whether users share your content on social media, engage with a long-form piece, or engage with your website after clicking on a paid ad, digital marketing is by default a highly engaging medium.Because every visitor and customer activity in digital marketing can be tracked, you may develop even more engaging kinds of advertising to increase sales and brand exposure.Increased involvement has two benefits: more loyal customers and repeat business. The higher the level of interaction, the more likely it is to harness the power of word of mouth.
It all adds up to a more wholesome online brand if your company has as much online coverage as possible and your interactions with clients are joyful. Brands that employ engaging formats effectively in their online initiatives have a better chance of converting even cold traffic into devoted customers.

5) Global Online Reach & Visibility:
Digital marketing has a global reach, and you may reach a huge audience with it. In contrast to traditional marketing, which is largely limited by location, planning an international marketing campaign can be difficult and time-consuming. Even a small local firm with an online store can reach a global audience that meets its target client group. Traditional businesses have several new growth opportunities thanks to the internet’s accessibility. Companies who are willing to embrace and invest in digital marketing will be able to transcend the limitations imposed by their traditional business strategies. TModern firms turn to global audiences online to establish and scale their businesses.

6) Incredible of ROIs: Incredible Returns on Investment: It’s natural to want higher returns on your investment when doing business, and this may be realised when you have the correct platforms in place.
Digital marketing can help you achieve higher ROIs in a big way. A bigger number of sales would result from more traffic, which would be profitable. Your company would miss out on a tremendous opportunity to get found online if you didn’t use digital marketing.Having a presence on the internet and making the most of your resources to reach new heights has become increasingly important, whether you own a small or local business. That is something that even tiny businesses can aspire for.

What role does Digital Marketing play in the Pandemic for businesses?

Firms are returning to shore thanks to digital marketing, which is preparing them to explore a sea of unbelievable scale that they could never have anticipated.

The Importance Of Online Marketing

Online marketing is the best and only way to raise awareness and reach the correct kind of audience in the digital age. Like real-world dealing, digital marketing is a blend of full-fledged marketing techniques that incorporate brand recognition to target potential audiences and convert them into devoted customers. By building user-friendly interfaces and techniques that boost people’s faith, digital marketing helps to build trust among clients. Digital marketing provides small business owners with numerous chances for growth. They can engage with the relevant audience and show potential customers their unique products and services. Digital marketing allows businesses to reach out to a far larger audience than they could otherwise.

Every citizen’s lifestyle has been altered as a result of the pandemic. Every field has experienced some other modifications as a result of the COVID lockdowns. Marketing has changed dramatically, as has the way consumers shop and manage their businesses on a daily basis. Online purchases have mostly replaced physical purchases of any kind. They have been able to keep in touch with customers through online marketing tools.

  • Our Services Include:
  • Search Engine Optimization. (SEO)
  • Social Media Marketing (SMM)
  • Website Design
  • Web Development
  • Content Marketing
  • Mobile Marketing
  • Email Marketing
  • High Quality Backlinks
  • Pay Per Click (PPC)
  • GeoFencing Automation Marketing


1)Search Engine Optimization (SEO): is a set of techniques and tactics for increasing the volume and quality of traffic to a website or a group of websites in order to make them more search engine friendly. Content, design, html, keywords, backlinks, strategy, and marketing are all aspects of SEO. SEO is a method of increasing your company’s online visibility by having your website appear first in search engine results such as Google, Yahoo, or Bing. As a result, we assist Chandigarh residents in growing their businesses online.

Our search engine optimization services are based on the most recent Google algorithms. Your website will be ranked for a variety of keywords. Your website will see an increase in traffic. For your services, you will be able to reach millions of consumers. By being visible online, you may outshine your competitors. SEO in Chandigarh offers a variety of products and services, including SEO benchmarking, keyword analysis, off-page link building, on-page optimization, Google, and local SEO.

2)Marketing on Social Media (SMM) : We advertise your products and services on social media sites such as Facebook, Twitter, Google Plus, Pinterest, LinkedIn, and YouTube using our effective SMO service. SEO is a method of increasing your company’s online visibility by having your website appear first in search engine results such as Google, Yahoo, or Bing.

As a result, we assist Chandigarh residents in growing their businesses online. Our search engine optimization services are based on the most recent Google algorithms. We require social media marketing to promote our brand, build a royal community, improve customer service, increase viewership and sales, reduce marketing costs, and increase traffic.

3)Content marketing: the most cost-effective and efficient method of digital marketing. Your website will receive inbound visitors from content marketing. Copywriting, photographs and videos, as well as search engine optimization, are all examples of content. Increase the exposure of your brand on search engines by building back links to your website.Content marketing is a way of communicating your brand’s storey in an instructive, entertaining, and engaging way that avoids hard sell tactics. You can convert potential customers into paying customers by implementing content marketing. Blog posts, memes, and new articles are all examples of content, as are infographics, videos, podcasts, and e-books

4)Mobile marketing: Smartphones and tablets are displacing desktops, and the majority of people access the internet and other web services via their mobile devices. As a result, our organisation prefers to use this solution for mobile marketing campaigns. We go out to our target audience and direct them to your website. Mobile marketing can be viewed as a way to sell products, communicate with customers, inform them, and establish brand loyalty. For brand marketers, there are a few obstacles to overcome.Ensure that marketing via mobile devices is accepted.Providing consumers with the correct value and information at the right time.Choosing the best technique of operationProviding customers with customised information and services.

5)Website Development: We’ve created a number of websites that are simple but capable of producing a lot of revenue. As we all know, having a strong online presence is critical for any business or organisation. We built websites by understanding our client’s business needs.
Email marketing : These days, email marketing is the most effective business technique. Customer loyalty and profitability are improving as a result of email marketing. Everything can be traced, which is really valuable.

6)High Quality Backlinks : A backlink, also known as an inbound link, is a link from one website to another. When someone links from their website, this is referred to as a backlink. These are all genuine links that Google has accepted for optimization. Our SEO staff will build quality backlinks for your website.

7)Pay Per Click (PPC): Advertisers pay a price each time one of their ads is clicked, which is one of the digital marketing services. PPC is based on a bid system. Pay per Click has a number of advantages, which will be discussed further down.

What is Geofencing ?

Geo fence is a software feature that sets or defines geographical borders using the GPS (global positioning system) or RFID (radio frequency identification) system. An administrator can use geo-fencing to set up triggers that send  an alert when a device reaches (or exits) the borders designated by the administrator. This technology has a variety of practical applications, including drone management, fleet management, and human resource management, to mention a few. Some of the benefits of employing this strategy in your business are listed below.

Geofencing improves the safety and security of information and other details for both customers and owners.

Big Line Data System (Best Geofencing Marketing Company in India )

Big Line Data System was established in 2015 and has extensive experience in IT consulting, services, and outsourcing. In the areas of Offshore Web Development, Mobile Development, Application Development, E-commerce Development, Web Design, and Geo-fencing Automation Digital Marketing, they provide software solutions with a blend of creativity to their clients. They assist their clients in achieving their marketing and IT objectives.


BLDS is leading geofencing automation marketing company in India. offering a range of offshore and onshore marketing solution to businesses.So, if you’re looking for the best software or mobile marketing, we recommend that you employ geofencing mobile marketing to increase your business revenues. We hope this article has given you the most up-to-date information on mobile marketing businesses in India. You can reach out to us at any moment for further information. You can also go to our official website for more information.