What is a Geofence, exactly?
A geofence is a virtual boundary that surrounds a physical site. It can be a circle’s radius around a point or a set of predetermined bounds.
What is geofencing and how does it work?
The majority of individuals spend their time on mobile apps, which presents a new form of engagement. Marketers aiming to increase their return on investment can take use of the Geofencing technologies available today. Geofencing marketing is a real-time location-based marketing strategy that leverages geolocation data to target people inside a defined geographic area and offer content based on where they are or have previously visited.
How does it function?
The purpose of geofencing marketing is to determine whether or not a user is present within the fence. It works to draw customers to a specific location. They may receive smartphone notifications regarding that particular location if they are at least 50 meters distant from it.
Set up geofencing marketing campaigns in three easy steps:
• Geofences can be used to set up your physical locations. • When users enter, leave, or stay in specified locations, send contextualized notifications. • Measure marketing efficacy and enhance performance with location analytics data.
Why is Geofencing marketing necessary for businesses?
Geofencing is a great approach to reach and communicate with your users on their mobile devices at a large scale. According to our most recent study, location-aware notifications are 10 times more successful than normal push notifications. Mobile geofencing allows you to add location intelligence and behavioral data into your app to better audience segmentation and notification delivery. Because it is individualized, timely, and highly targeted, it has proven to be an excellent tool.
Some use cases for geofencing marketing:
Drive visitors to your locations by adding geofences in POIs (Points of Interest) like airports, Hotels or touristic locations and send them engaging notifications that create urgency to convince them to visit your business.
Survey customers when they leave your POIs. By getting feedback from your customers, you will have better knowledge about your business and the in-store experience. Don’t forget to give incentives or rewards to persuade to complete the survey.
Intercept customers at competitors locations by adding geofences to competitors locations to influence consumer behavior by delivering a better offer if they visit your store. Using this tactic, then you can also know what segment of your customers frequent your competitors’ businesses.
Retarget customers who have visited a specific location or engaged with your campaigns to deliver a special offer or promote your loyalty program.